Recently i have been thinking about objectives, strategy and mission statements – for a quick overview of strategy, check out my post An Unexpected Strategy Lesson by Alistair Campbell. Anyway, what i have come to realise is that you need a clear set of objectives (at the very least), a strategy and perhaps even a mission statement – it helps define where you’re going, without these you may find yourself wandering somewhat. It is with this in mind that i started reading around for some inspiration – from payment company mission statements to some of the tech giant mission statements – here’s what i found:
1. Samsung Mission Statement
Inspire the World, Create the Future
2. Apple Pay Mission Statement:
Cashless made effortless – Apple Pay offers an easy, secure, and private way to pay on iPhone, iPad, Apple Watch, and Mac
3. Alipay Mission Statement:
Bring the world equal opportunities
4. Square Mission Statement:
WE BELIEVE Everyone should be able to participate and thrive in the economy.
5. TransferWise Mission Statement
Money without borders – instant, convenient, transparent and eventually free. We’re powering money for people and businesses: to pay, to get paid, to spend, in any currency, wherever you are, whatever you’re doing.
6. Paypal Mission Statement:
To build the web’s most convenient, secure, cost-effective payment solution
7. Stripe Mission Statement:
Stripe is the best way to accept payments online and in mobile apps. We handle billions of dollars every year for forward-thinking businesses around the world.
8. Adyen Mission Statement:
The only payment solution you’ll ever need
9. Klarna Mission Statement
Our mission remains as relevant as ever, to make paying as simple, safe and above all, smooth as possible
10. Twitter Mission Statement:
what’s happening in the world and what people are talking about right now
11. Facebook Mission Statement:
Give people the power to build community and bringing the world closer together
12. YouTube Mission Statement:
Our mission is to give everyone a voice and to show them the world.
13. LinkedIn Mission Statement:
The mission of LinkedIn is simple: connect the world’s professionals to make them more productive and successful
14. Uber Mission Statement:
For the women and men who drive with Uber, our app represents a flexible new way to earn money. For cities, we help strengthen local economies, improve access to transportation, and make streets safer. When you make transportation as reliable as running water, everyone benefits.
15. Airbnb Mission Statement:
For so long, people thought Airbnb was about renting houses. But really, we’re about home. You see, a house is just a space, but a home is where you belong. And what makes this global community so special is that for the very first time, you can belong anywhere. That is the idea at the core of our company: belonging.
16. SpaceX Mission Statement:
SpaceX designs, manufactures and launches advanced rockets and spacecraft. The company was founded in 2002 to revolutionize space technology, with the ultimate goal of enabling people to live on other planets.
17. Spotify Mission Statement:
To help you to listen to whatever music you want, whenever you want, wherever you are.
18. Lyft Mission Statement:
Our mission is to reconnect people through transportation and bring communities together
19. Amazon Mission Statement:
Our vision is to be earth’s most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online.”
20. Coca-Cola Mission Statement:
Our mission is: To refresh the world in mind, body and spirit; To inspire moments of optimism and happiness through our brands and actions; To create value and make a difference.
21. ebay Mission Statement:
Our mission is to be the world’s favorite destination for discovering great value and unique selection
22. Ford Mission Statement:
People working together as a lean, global enterprise to make people’s lives better through automotive and mobility leadership
23. Google Mission Statement:
to organize the world’s information and make it universally accessible and useful
24. Ikea Mission Statement:
To create a better everyday life for the many people.
25. McDonalds - Mission Statement:
Our purpose goes beyond what we sell. We’re using our reach to be a positive force. For our customers. Our people. Our communities. Our world.
26. Microsoft Mission Statement:
We believe in what people make possible
Our mission is to empower every person and every organization on the planet to achieve more.
27. Nike Mission Statement:
To bring inspiration and innovation to every athlete* in the world.
*If you have a body, you are an athlete.
28. Starbucks Mission Statement:
To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.
29. Apple Mission Statement:
To make a contribution to the world by making tools for the mind that advance humankind – Steve Jobs 1980
30. Tesla Mission Statement:
Our goal when we created Tesla a decade ago was the same as it is today: to accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible.
31. Samsung Pay Mission Statement:
Turn your phone into your wallet